Consumers Want Sustainably Grown Food, But Who Pays?
Source: Field Work
Consumers are demanding more sustainably grown food. So are big food companies. But how willing are they to offset the costs — and the risks — that farmers bear as they change up their practices? Zach and Mitchell talk with Jerry Lynch, the chief sustainability officer at General Mills, about supply chain incentives for growers.
Length: 24:51
Year Produced: 2019
State: Arkansas
Cropping Systems: Beef Cattle, Corn, Cotton, Dairy, Forage, Hog, Other Grains, Poultry, Rice, Small Ruminants, Soybean, Vegetables
Tags: consumers, incentives, supply chain