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Consumers Want Sustainably Grown Food, But Who Pays?

Consumers are demanding more sustainably grown food. So are big food companies. But how willing are they to offset the costs — and the risks — that farmers bear as they change up their practices? Zach and Mitchell talk with Jerry Lynch, the chief sustainability officer at General Mills, about supply chain incentives for growers.

Length: 24:51

Year Produced: 2019

State: Arkansas

Cropping Systems: Beef Cattle, Corn, Cotton, Dairy, Forage, Hog, Other Grains, Poultry, Rice, Small Ruminants, Soybean, Vegetables

Tags: consumers, incentives, supply chain